Ines Di Santo assists Joanna into a dress from her collection

The Wedding Dress

on March 2015 | in Fashion & Beauty | by Filomena Rosati | with No Comments

On the day you say yes to his proposal, a dream begins to unfold one moment at a time until the day you walk down the aisle. One particular dream has already begun for the recently engaged, Joanna Vallozzi, Managing Director for fredi Magazine. Like many other brides, you can imagine her excitement as she searches for the perfect dress. Having the perfect wedding gown designer in her corner will make this much easier for her. “Choosing to work with owner and designer Ines Di Santo is the perfect fit for me, and I’m confident that I will be more than happy with the design, says Joanna. How can I go wrong with an Ines Di Santo gown?”

As we headed to the atelier ‘Ines Di Santo’ on Davenport, Joanna had gotten ready with her hair done and had applied some light make-up so she would not fade into the dresses she would be trying on. Joanna has some ideas to show Ines, but like other brides, she is not too sure of what she wanted and looked forward to the recommendations and ideas coming from Ines Di Santo personally. Having a custom designed gown is a premium VIP service and is provided based on budget.

Upon arrival Veronica and Ines Di Santo greeted us. In order to be efficient and to make the most of the appointment, Ines asked Joanna about some of her wedding details and her personal style. From the first moment she met Ines, Joanna felt very much at ease. Even though Joanna tried on a few samples, once she selects the design, the gown will be made especially for her. Each of the beautiful gowns Joanna tried on brought her one step closer to knowing what she liked. “Selecting a wedding dress is one of the most important decisions you will make during the planning of the wedding day,” says Veronica Di Santo, Creative Director for Ines Di Santo Corporation. “We want the experience at Ines Di Santo to truly be a ‘couture’ experience in an atelier setting. We want brides to be comfortable and enjoy the journey towards finding the perfect wedding gown.”

Selection of fabrics, shape of the dress, embellishments and colour, (yes colour) are all among the many decisions to be made. Many of these should be considered prior to a first fitting, but also may be discussed during the first consultation. We asked Ines Di Santo to give us some ideas and tips for all brides-to-be as she begins to personally work with Joanna to design the gown of her dreams. We will be following the process of the making of the gown leading up to her fall wedding and revealing her dress for our November issue. Before Joanna decided to have a custom gown made by the internationally acclaimed Ines Di Santo, Joanna had been shopping around trying on various designs. No other dress so far had moved her to tears. Since Joanna has chosen to wear an Ines Di Santo custom made gown, a key element to consider with this designer is to understand the design process. Any bride-to-be can expect this process when deciding to work with Ines Di Santo on a custom made gown.

As Joanna and Ines conversed about the wedding details, Ines sketched her initial vision of Joanna’s gown. The sketch is fine-tuned during the process until the bride is happy with all aspects of the gown, then measurements are taken, followed by three fittings to sculpt the gown, once a design has been finalized. “The shape of the gown is primarily determined by body type but also by personal taste and what the bride would like to wear, Veronica Di Santo explains. Once a bride begins to try on several gowns and can see the different silhouettes, that is when she can see which shapes flatter her figure most.” A bride can chose from a wide variety of designs. She can select anything from an A-line, ball gown, a fit and flare, a mermaid, a princess or sheath style gown.

“In addition to the design and shape of the dress, the colour of the fabric can add another personal element to a custom designed gown. Cameo pink, blush and antique ivory are a big hit aside from the light ivory or off-whites that continue be very popular,” says Veronica. One of the other details to be considered before your first fitting is, whether you plan to wear a veil, a bolero, cap sleeves, pearls, rhinestones or crystals? Also, it is important to be open to trying on gowns with fabrics that you might not have considered. For example, you may not want to try lace, but to your surprise, you may end up liking it. Consider stepping out of your comfort zone and try different styles and fabrics.

From the initial consultation, a dress consultant is assigned to you and is with you from the first fitting until the day of your wedding. Ines Di Santo recommends you select 2-3 people to bring with you to the appointments to offer some gentle advice. “Rest assured that when we have a bride that is trying on dresses for the first time she may not know what style she is looking for so we can help her with that part of the discovery. That is the fun part for us!” says Veronica. She adds, “If you have looked around feel free to bring photos and ideas to your first consultation. Bring images of gowns and details that you gravitate towards such as neckline, silhouette, fullness of skirt, details (straps) and a strapless bra. Also, bring shoes that represent the heel height you would like to wear to ensure a positive experience. It is best to try on and consider many styles before the final selection. This will not only help the designer, but will also assure you as the bride that falling in love with your dress will happen and your dream will become reality.”

Look for a continuation of this story in our summer issue, as Joanna’s journey to fulfill her vision of the perfect wedding dress continues. More wedding gown snippets and updates will be revealed. Stay tuned!

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